情报科学 ›› 2021, Vol. 39 ›› Issue (2): 146-156.

• 业务研究 • 上一篇    下一篇

新媒体环境下智库信息传播网络结构实证分析研究

  

  • 出版日期:2021-02-01 发布日期:2021-03-11

  • Online:2021-02-01 Published:2021-03-11

摘要:

【目的/意义】为了精准、有效地干预新媒体平台智库信息的传播,提高智库舆论引导能力,加强智库传播能
力建设。【方法/过程】首先剖析了智库信息传播网络的成因,然后采集智库信息数据利用Gephi软件绘制智库信息
传播网络云图,对比分析移动端与非移动端智库信息传播网络结构特征。【结果/结论】智库应制定差别化的新媒体
运营策略,提高智库信息传播网络的连通性和稳定性,充分发挥意见领袖的舆论引导作用。【创新/局限】本文对智
库信息传播网络结构进行实证研究,为智库信息传播理论的分析提供了新的研究视角,但也存在一定局限,本文仅
选取新浪微博的商界智库信息作为数据源,数据覆盖面不够广泛。

Abstract:

【Purpose/significance】In order to accurately and effectively intervene in the dissemination of information on the think
tank of the new media platform, improve the ability of the think tank to guide public opinion and strengthen the capacity building of
think tank communication. [Methods/process] Firstly, the causes of the think tank information dissemination network are analyzed, and
then the think tank information data is collected. Gephi software is used to draw the think tank information dissemination network
cloud map, and the structural characteristics of the mobile terminal and non-mobile terminal think tank information dissemination net⁃
work are compared and analyzed.【Result/conclusion】The results of this paper provide the following management implications for
think tanks: think tanks should develop differentiated new media operations strategies, improve the connectivity and stability of think
tank information dissemination networks, and give full play to the opinion guidance role of opinion leaders.【Innovation/limitation】
This article conducts an empirical study on the information dissemination network structure of think tanks, and provides a new re⁃
search perspective for the analysis of think tank information dissemination theory, but there are some limitations. This article only se⁃
lects the business think tank information of Sina Weibo as the data source. Data coverage is not extensive enough.