Abstract: 【Purpose/significance】The research on the continuous use intention of digital reading users is conducive to the continuous development of national reading promotion activities and the promotion of social civilization【. Method/process】This article extracts the influencing factors of digital reading users' continuous use intention through grounded theory, and uses the method of qualitative com⁃ parative analysis to identify the combination path of factors affecting digital reading users' continuous use intention from the data.【Re⁃ sult/conclusion】The results show that satisfying users' spiritual needs is the main motivation of digital reading behavior; There are some negative impacts from reading cost.【Innovation/limitation】The sample collection has not yet been expanded to a wider range of users at the social level. Future research will further expand the scope of the sample, and gain a more comprehensive and in-depth in⁃ sight into the influencing factors of the continuous use intention of digital reading users.