情报科学 ›› 2023, Vol. 41 ›› Issue (8): 175-183.

• 博士论坛 • 上一篇    下一篇

突发公共卫生事件的疫苗政策公众认知演化研究

  

  • 出版日期:2023-08-01 发布日期:2023-09-19

  • Online:2023-08-01 Published:2023-09-19

摘要: 【 目的/意义】 以社交媒体平台用户发布内容为数据来源,从主题和情感两个维度分析突发公共卫生事件 中公众对疫苗政策的认知演化过程,为政府、公共卫生部门等多元主体在不同生命周期阶段开展精准疫苗宣传、科 普服务、舆情引导提供依据和方向。【方法/过程】 立足认知—情感—意动理论,融合SKEP情感分析预训练模型和基 于 TF-IDF算法的 LDA主题模型,计算事件不同生命周期阶段公众对疫苗政策的情感倾向,挖掘不同情感倾向阶 段用户所关注的潜在主题和焦点,进而可视化公众对疫苗政策的认知过程。【结果/结论】 公众的情感倾向呈现正向 情感和负向情感的交替波动,潜伏期涉及 7个主题,暴发期涉及 6个主题并产生大量的信息和情感表达,蔓延期涉 及6个主题,三个阶段的主题演化均体现了延续性和特色性特点;关注焦点主要包括疫苗的基础信息、疫苗接种政 策的解读和落实、疫苗接种情况三个方面。【创新/局限】 分析公众情感倾向时仅划分了正向情感和负向情感,未来 研究中将针对情感类型做进一步的细粒度分析。

Abstract: 【 Purpose/significance】 Using the content posted by users on social media platforms as data sources, we analyze the evolu⁃ tion of public perceptions of vaccine policies in public health emergencies in two dimensions: thematic and emotional, which can pro⁃ vide a basis and direction for multiple subjects such as the government and public health departments to carry out accurate vaccine propaganda, popularization services, and public opinion guidance in different life cycle stages【. Method/process】 With the perspective of cognitive-emotional-intentional theory, the study integrates SKEP sentiment analysis pre-training model and LDA topic model based on TF-IDF algorithm to calculate the public's sentiment tendency towards vaccine policy at different life cycle stages of public health emergencies, to explore the potential topics and focus of attention of users at different sentiment tendency stages, and then visu⁃ alize the public's cognitive evolution process towards vaccine policy.【Result/conclusions】 The results of the study showed that the public's emotional tendency trend showed alternating fluctuations of positive and negative emotions, the initial period involved seven topics, the outbreak period involved six topics and generated a large amount of information and emotional expressions, and the spread⁃ ing period involved 6 topics, and the process of topic evolution in these three stages reflected both continuity and distinctiveness; the fo⁃ cus of public attention throughout the cognitive process mainly included 3 aspects: basic information about vaccines, interpretation and implementation of vaccination policies, and vaccination status【. Innovation/limitation】 Only positive and negative sentiments were classi⁃ fied in the analysis of public sentiment tendencies, and further fine-grained analysis will be done for sentiment types in future studies.