【Purpose/significance】 In the era of new media, short video has become the main carrier of health information dissemina⁃

tion. To Explore the driving path of users heath information adoption in short video social platform can provide reference for effectively playing the role of health information resource in personal health management and decision-making.【Method/process】 Based on MOA model, an antecedent model of uses heath information adoption behavior in short video social platforms is constructed. The data is collected by questionnaire survey, and fsQCA is used to explore the joint effect of heath information adoption behavior in short video social platform.【Result/conclusion】 The findings show that health information adoption behavior is multiple concurrency, and single element cannot constitute the necessary conditions for health information adoption behavior. There are many configurations that consti⁃tute the formation path of users health information adoption behavior in short video social platform, and they are presented as three an⁃tecedents matching patterns, namely, information quality core-driven, health consciousness and self-enhancement-driven, and self-efficacy and health consciousness-driven.【

Innovation/limitation】 Introduced the fsQCA approach into the research deepens the cogni⁃tion of the joint effect of antecedent factors of health information adoption behavior, and enriches the theoretical system of existing re⁃search.