Abstract: 【Purpose/significance】Cultural revitalization is one of the main tasks of the rural revitalization strategy. Rural reading
places represented by rural libraries have played an important role in the process of rural reading promotion. Identifying the topics and hotspots of rural reading promotion initiatives will help to more effectively carry out reading promotion in rural areas under the new situation【. Method/process】Using the news report texts about rural reading promotion collected by the Learning Power Platform as the corpus, LDA topic model and co-word analysis were used to identify the topics of rural reading promotion initiatives【. Result/conclu‐sion】The LDA model identified 7 topics of rural reading promotion measures, which were basically consistent with the 5 topics identi‐fied by co-word analysis, including rural libraries, party history learning, farmer learning, cultural popularization, and library services.
This study shows that in recent years, rural libraries and national reading-related topics have become the most popular, and the trend of digital reading in rural areas is growing, while the role of the library in the promotion of reading in rural areas is limited, and more at‐tention should be paid to the role of rural libraries and public libraries in rural cultural revitalization【. Innovation/limitation】This study uses the text of news reports on the Learning Power Platform as the analysis data to identify and analyze the topics of rural reading pro‐motion initiatives, and intuitively reveals the current situation and trends of rural reading promotion. The data obtained may be omitted due to platform limitations, which is the deficiency of this study.