情报科学 ›› 2021, Vol. 39 ›› Issue (12): 113-117.

• 业务研究 • 上一篇    下一篇

政府网络舆情治理融合与政府信息协同效应测度研究

  

  • 出版日期:2021-12-01 发布日期:2021-12-29

  • Online:2021-12-01 Published:2021-12-29

摘要: 【目的/意义】为更好地适应网络舆情环境的变化,提升政府网络舆情治理能力,本文对政府网络舆情治理
融合与政府信息协同效应测度方法进行了优化设计。【方法/过程】本文基于网络计算学与动力学间的协同效应构
建了协同舆情演化模型,通过计算政府相关性,并以Deffuant模型为基础框架建立逆转模型,实现对政府网络舆情
治理融合与政府信息协同效应的测度。同时以“重庆公交车坠江事件”舆情为例,对所提出的的协同效应测度方法
进行验证。【结果/结论】实例分析结果表明,此次研究的测度方法能够准确分析出政府信息下发前舆论的导向,并
且验证了在政府网络舆情治理与政府信息结合后对于舆论的治理效果更好。【创新/局限】由于本文选取的案例较
单一,因此实证结果存在一定局限性,日后可选取多项案例进行综合分析,使测度方法更加具有说服力。

Abstract: 【Purpose/significance】In order to better adapt to the changes in the network public opinion environment and improve the
government's network public opinion governance capabilities,this paper optimizes the design of the government network public opinion governance integration and government information synergy measurement method【. Method/process】This paper constructs a collabora-tive public opinion evolution model based on the synergy between network computing and dynamics.By calculating government rel-evance,and establishing a reversal model based on the Deffuant model,it can measure the synergy of government network public opin-ion governance integration and government information.At the same time,the public opinion of the "Chongqing bus crashing incident" is taken as an example to verify the proposed synergy measurement method【. Result/conclusion】 The results of the case analysis showthat the measurement method of this study can accurately analyze the direction of public opinion before the government information is issued,and verifies that the government network public opinion governance and government information are combined with a better ef-fect on public opinion governance【. Innovation/limitation】Since the selected cases in this article are relatively single,the empirical re-sults have certain limitations.In the future,multiple cases can be selected for comprehensive analysis to make the measurement method more convincing.