Exploring the influencing factors of the value dissemination of red archive resources in the digital era is of great significance for the inheritance and development of the red spirit. This article is based on the theory of symbolic interaction and the stimulus organism response model, constructing a model of influencing factors and hypothetical paths for the dissemination of red archive resources, and analyzing the impact paths of different levels of influencing factors on users' dissemination behavior of red archive resources. The research results show that the "stimulus symbol" level factors, the "stimulus interaction" level factors, and the "user traits" all have a positive impact on the "value perception" of users; The factors at the level of internal body perception have a positive impact on user acceptance; The variable of "acceptance" has a significant positive impact on user "dissemination behavior". Based on the research findings, four paths are proposed to enhance the dissemination power of red archive resources, including building an interactive ritual chain, cross-border cooperation and sharing, building a digital intelligence empowered dissemination space, and paying attention to vulnerable groups.