摘要：

Abstract:

【Purpose/significance】 The 5G mobile telecommunications urgently require a breakthrough in applying management tech⁃

nology to smart quality management of network multimedia information service to promote the development of related industries more

healthily and orderly.【Method/process】 The paper surveyed the network multimedia information service and its smart management

technology demand, and studied the related application frame of artificial intelligent management technology. Based on situation

awareness, it described the strategy of smart management decision technology for the quality management of multimedia information

services. The management mechanism combining user behavior data analysis technology was also discussed. Moreover, it explored the

application of multimedia data security protection technology in personal privacy information protection.【Result/conclusion】 The

main approach of smart management of network multimedia information service is to strengthen the application of related intelligent

technologies to social media, live video and online advertising service as well as personal privacy information protection, and to inno⁃

vate the smart management mode of the corresponding service platforms.【Innovation/limitation】 The application strategies of smart

management technologies related to network multimedia information services are proposed from the perspective of technology require⁃

ment scenarios and key technologies, but there is a lack of empirical research on the application level of specific smart management

technologies.