情报科学 ›› 2023, Vol. 41 ›› Issue (2): 169-176.

• 博士论坛 • 上一篇    下一篇

融媒体环境下公共图书馆文旅融合度的评价指标体系构建研究

  

  • 出版日期:2023-02-01 发布日期:2023-04-07

  • Online:2023-02-01 Published:2023-04-07

摘要: 【目的/意义】融媒体环境下,传统文化资源与融媒体传播的有机结合有效推动了文旅融合的发展,本研究
旨在构建融媒体环境下公共图书馆文旅融合度的评价指标体系,为我国公共图书馆文旅融合度的测量和评价提供
理论依据。【方法/过程】本研究基于融媒体网络评价平台,以技术文化共生为阐释思路,应用爬虫技术获取八家代
表性公共图书馆的用户评论数据,基于用户感知角度和扎根理论进行三级编码,提炼公共图书馆文旅融合度的评
价指标,构建公共图书馆文旅融合度评价指标体系。【结果/结论】构建以文化盛宴、餐饮美食、住宿场所、地理位置、
交通便利、空间布局、旅游胜地、文创产品、旅游纪念品、文化展览、文娱活动为一级指标的公共图书馆文旅融合评
价体系,较为全面地概括了融媒体环境下公共图书馆文旅融合的评价维度。【创新/局限】本研究选取八家代表性图
书馆作为研究对象,属于小样本研究,得到的评价指标尚未经过大样本检验。

Abstract: 【Purpose/significance】In the media convergence environment, the organic combination of traditional cultural resources
and integrated media communication has effectively promoted the development of cultural tourism integration. The purpose of this
study is to construct the evaluation index system of the cultural and tourism integration of public libraries under the media environ?
ment, and provide theoretical basis for the measurement and evaluation of the cultural and tourism integration of public libraries in
China.【Method/process】This study is based on the integrated media network evaluation platform and the interpretive thinking of tech? nological and cultural symbiosis, uses the python web crawler to obtain the user comments about eight representative public libraries, based on the perspective of user perception, three-level coding was carried out through grounded theory, and the evaluation index of cultural and tourism integration of public libraries was extracted, and finally the evaluation index system of cultural and tourism inte? gration of public libraries was constructed.【Result/conclusion】The research found that: spiritual feast, rich food, accommodation, geo? graphical location, convenient transportation, spatial layout, tourist attractions, cultural and creative products, tourist souvenirs, exhibi? tion activities, cultural and recreational activities can be used as the first-level evaluation index of the integration of cultural and tour? ism in public libraries. This paper comprehensively summarizes the evaluation dimension of cultural and tourism integration of public libraries under the media convergence environment.【Innovation/limitation】This study selected eight representative libraries as the re? search objects, belonging to a small sample study, and the evaluation indicators obtained have not been tested by a large sample.