摘要：

Abstract:

【Purpose/significance】 With the advent of the era of big data, the mainstream convergence media has risen rapidly with di⁃

verse and flexible forms of information expression, but its imperfect business model and unscientific pricing have seriously hindered

the development of the convergence media industry.【Method/process】 Based on the analysis of the existing business model of the con⁃

vergence media industry, the paper expounds that "free + multiple value-added" is the optimal business ecological model at the cur⁃

rent stage, and proposes the pricing mechanism of convergence media information according to this business ecological model. Then, it

analyzes the influence of various factors on the pricing of convergence media information through concrete examples.【Result/conclu⁃

sion】 The convergence media information pricing mechanism and specific methods proposed in this paper have solved a key problem

in the development of the convergence media industry, and are of important reference value for promoting the healthy development of

industrial ecology

.

【Innovation/limitaion】This paper integrates the perspective of business ecology into the operation mode of the new

mainstream convergence media platform, and proposes the optimal convergence media information on the basis of the proposed busi⁃

ness ecological model. The pricing problem provides a new idea, but the pricing problem after the capitalization of convergence media

information has not been studied in depth.