情报科学 ›› 2023, Vol. 41 ›› Issue (6): 79-83.

• 理论研究 • 上一篇    下一篇

在线健康社区与短视频融合的微知识共享模式研究

  

  • 出版日期:2023-06-01 发布日期:2023-07-27

  • Online:2023-06-01 Published:2023-07-27

摘要:

【目的/意义】在线健康社区是一种十分重要的互联网医疗服务方式,研究在线健康社区与短视频融合的微
知识共享模式,有助于在线健康社区的可持续发展,为更多用户提供健康知识。【方法/过程】本研究在回顾在线健
康社区知识共享行为、健康类短视频等现有研究的基础上,分析在线健康社区和短视频融合的契合点,并构建在线
健康社区和短视频融合的微知识共享模式。【结果/结论】在线健康社区和短视频融合的微知识共享模式包括知识
变现模式、微知识管理模式、沉浸体验模式和社群化传播模式。【创新/局限】本文从短视频视角探索在线健康社区
知识共享的新模式。

Abstract:

【Purpose/significance】Online health community is one of the most important ways of Internet medical services. Through
studying the micro-knowledge sharing mode of the integration of online health community and short video, it is helpful to the sustain⁃able development of online health community and provide more users with health knowledge.【Method/process】Based on the review of the existing researches on knowledge sharing behavior, short health video, this study analyzes the meeting point of online health com⁃munity and short video, and constructs the micro-knowledge sharing model of online health community and short video.【Result/con⁃clusion】The micro-knowledge sharing mode of the integration of online health community and short video includes knowledge realiza⁃tion mode, micro-knowledge management mode, immersive experience mode and community communication mode. 【Innovation/limi⁃tation】This paper explores a new mode of knowledge sharing in online health community from the perspective of short video.