【Purpose/significance】This study aims to explore the factors affecting users' intermittent discontinuous intention in the con⁃

text of short video.【Method/process】Based on the stimuli-organism-response (SOR) model, this study puts forward a theoretical

model of short video users' intermittent discontinuous intention. 289 valid samples were collected via an online questionnaire and fur⁃ther analyzed using PLS-SEM.【Result/conclusion】The results show that fatigue and flow experience significantly and positively affect short video users' intermittent discontinuous intention. Also, system feature overload and information overload have significant and positive impacts on fatigue, while social overload has no significant relationship. In addition, users with high fatigue and high level of flow experience have stronger intermittent discontinuous intention than those with low flow and low level of flow experience. Further⁃more, users with higher fatigue or with stronger flow experience are more likely to intermittently discontinue the short video.【Innova⁃tion/limitation】This study explains the effect of flow in affecting intermittent discontinuance to use short video, and reveals the indi⁃vidual differences, which further enriches the related study of social media intermittent discontinuance.