【Purpose/significance】As more and more people use online health community for health consultation, research the influ⁃ ence of doctor's homepage information on patients' online consultation, so as to understand the information needs of patients, enrich the research of online health services field, help doctors to improve their service quality and provide better medical service to patients.

【Method/process】This paper constructs an online patient consultation model from four dimensions of technical trust, functional trust, reputation trust and image trust based on trust source theory and service quality theory. We collect data from good doctor online web⁃ site and verify the model using econometric methods.【Result/conclusion】Doctors' technical trust, functional trust and image trust positively affect patients' online consultation, which recommendation rate, number of patients and doctor's photo are more influential. Patients with high-risk diseases pay more attention to doctors' patient number and service satisfaction.【Innovation/limitation】Doc⁃ tor's photo is one of the sorurce of trust, but there are few papers about doctor's photo. This study adds whether doctors upload photos as image trust. However, our data only collected from one online health community, we will consider more in the future.