情报科学 ›› 2023, Vol. 41 ›› Issue (11): 28-35.

• 专论 • 上一篇    下一篇

资源—竞争—繁衍三维视角下图书馆短视频推广能力
评价模型研究

  

  • 出版日期:2024-02-29 发布日期:2024-02-29

  • Online:2024-02-29 Published:2024-02-29

摘要:

【目的/意义】构建图书馆短视频推广能力评价模型可以指导图书馆制定和完善相应的推广计划,提升推
广效果,构建更加和谐的图书馆短视频生态。【方法/过程】通过文献调研和专家调查法,以信息生态理论为基础,从
资源—竞争—繁衍三维视角构建面向管理者的图书馆短视频推广能力评价模型。并选择“湖北省图书馆”和“上海
图书馆”两个公共图书馆抖音账号,运用多层次模糊评价法进行实证评估。【结果/结论】依据所提出的评价模型,实
证表明湖北省图书馆具有相对较高的推广能力。【创新/局限】本文的创新之处在于从资源、竞合以及繁衍三维视角
能够更全面系统地考察图书馆短视频推广能力,不足之处在于采用了主观评价方法,今后可尝试采用更为客观的
评价方法。

Abstract:

【Purpose/significance】 The construction of the library short video promotion ability evaluation model can guide the library
to formulate and improve the corresponding promotion plan, improve the promotion effect, and build a more harmonious library short video ecology.【Method/process】 Through literature investigation and expert investigation method, based on information ecology theory, a library short video promotion ability evaluation model for managers is constructed from the perspective of resourcecompetition-reproduction. and selected the two public library Douyin accounts of "Hubei Provincial Library" and "Shanghai Library",and used the multi-level fuzzy evaluation method for empirical evaluation.【Result/conclusion】 According to the proposed promotion ability evaluation model, empirical evidence shows that Hubei Provincial Library has relatively high promotion ability.【Innovation/limitation】 The innovation of this article is from resources, competition and reproduce three-dimensional view to a more comprehen⁃sive system to examine short video library promotion ability, lack of subjective evaluation method is adopted, can try to evaluate the methods more objectively in the future.