Abstract: 【Purpose/significance】In order to explore the influence of the current situation and characteristics of new retail enterprises on the competitive intelligence work of enterprises,this paper innovates the competitive intelligence analysis method of new retail en⁃terprises.【Method/process】In this paper,taking a new retail enterprise as an example,modeling and simulation are carried out using system dynamics method and Vensim PLE software.【Result/conclusion】The simulation model successfully simulates the process of competitive intelligence work analysis of new retail enterprises,and provides help for new retail enterprises to make strategic planning.
【Innovation/limitation】Based on the study of new retail enterprises,the competitive intelligence environment of new retail enterprises is simulated and simulated by system dynamics method for the first time.Due to the subjectivity of the model assignment,the follow-up research will select representative new retail enterprises for case study.