情报科学 ›› 2022, Vol. 40 ›› Issue (6): 19-24.

• 理论研究 • 上一篇    下一篇

面向公共卫生安全网络舆情预警的弱关联挖掘方法研究 

  

  • 出版日期:2022-06-01 发布日期:2022-06-12

  • Online:2022-06-01 Published:2022-06-12

摘要: 【目的/意义】随着网络规模的持续扩张,加强公共卫生安全网络舆情的特征挖掘及走向预测,探索舆情预
警机制,已成为当前公共卫生安全治理领域亟待解决的关键问题。【方法
/过程】本文基于对公共卫生安全网络舆情
预警特征的理解,采用弱关联挖掘方法构建了包括舆情黏合性、热力性、趋势性三个维度的公共卫生安全网络舆情
预警模型。基于此,以“长春长生问题疫苗事件”的舆情数据为例,对公共卫生安全网络舆情的影响要素进行了详
细分析;同时,综合运用
K-Means聚类算法与灰色关联分析方法,对该事件的舆情发展时间进行预警分级,为后续
对策建议提供支撑。【结果
/结论】结果表明基于 K-Means聚类算法的弱关联挖掘方法在公共卫生安全网络舆情中
具有较强的适用性。【创新
/局限】本文基于公共卫生安全网络舆情特点,采用K-Means聚类算法与灰色关联分析方
法划分预警等级,实现了研究方法上的创新。但仍存在一些不足之处,如预警分级自动化触点的研究等,需要后续
更加深入的探究。

Abstract: Purpose/significanceWith the continuous expansion of the network scale, strengthening the feature mining and trend pre⁃diction of public opinion on public health security, and exploring the early warning mechanism of public opinion have become the key issues to be solved urgently in the field of public health security governance.Method/processBased on the understanding of the early warning characteristics of public opinion on public health safety network, this paper adopts the weak correlation mining method to construct an early warning model of public opinion on public health safety network including three dimensions of public opinion co⁃hesion, thermality and trend. And taking the public opinion data of "Changchun Changsheng Vaccine Incident" as an example, the in⁃fluencing factors of public opinion on public health safety network were analyzed in detail. At the same time, the K-Means clustering algorithm and the grey relational analysis method are comprehensively used to carry out early warning and classification of the public opinion development time of the event, which provides support for subsequent countermeasures and suggestions.Result/conclusionThe results show that the weak association mining method based on K-Means clustering algorithm has strong applicability in the pub⁃lic opinion of public health and safety.Innovation/limitationBased on the public opinion characteristics of public health safety net⁃work, this paper uses K-Means clustering algorithm and grey relational analysis method to divide the early warning grade, and realizes
the innovation of research method. However, there are still some deficiencies, such as the research on automatic contact points of early warning classification, etc., which need to be further explored in the future.