Abstract: 【Purpose/significance】In order to effectively improve the service efficiency of public cultural resources under the construc⁃tion of integrated media,innovate service mechanisms and optimize service strategies.【Method/process】Based on the analysis of the current situation of the construction of financial media and the development of public cultural resources services,this paper makes an empirical analysis of the development of public cultural services in Hunan Province.Taking into account data aggregation and storage,data review and upload,user authorization and management,push content and service information,the public cultural resource service platform under the construction of financial media is built.The platform collects cultural service resources from physical public cultur⁃al places such as museums and libraries,forms online public cultural resource services at the application layer through data layer pro⁃
cessing,and then transmits them to the terminal layer to show the online public cultural resource services to the masses【. Result/conclu⁃sion】Multi-media fusion media construction forms play an important role in promoting public cultural resource services【. Innovation/limitation】However,this paper did not consider the interaction and information feedback mechanism between public culture and the masses,so new information technology means and information dissemination methods should be used in future studies to further expand the public cultural service space.