情报科学 ›› 2021, Vol. 39 ›› Issue (5): 70-74.

• 理论研究 • 上一篇    下一篇

多媒体网络突发事件舆情语义识别及危机响应研究

  

  • 出版日期:2021-05-01 发布日期:2021-05-11

  • Online:2021-05-01 Published:2021-05-11

摘要: 【目的/意义】针对当前网络舆情识别相关研究成果存在查准率、查全率较低的问题,提出基于情感词汇的 多媒体网络突发事件舆情语义识别方法。利用突发事件数据爬取、抽取等模块构建舆情处理和语义检索平台,将 该平台分为数据采集者、数据管理者和数据使用者三个模块,将最终所得信息数据构成的案例库等当作舆情语义 识别中的数据库。【方法/过程】基于舆情数据库,对舆情词汇情感倾向进行初步识别。以词汇情感倾向性为依据, 对舆情话题评论情感呈现出的强度值进行计算,最后综合评论语义模式权值与其情感倾向值获取话题评论集合最 终情感倾向,完成舆情语义识别。【结果/结论】实验结果表明,所提方法查准率与查全率均较高,具有显著可靠性。 并提出相应的网络突发事件危机响应策略。【创新/局限】在后续研究中应以基于情感语义的舆情监测为重点,以危 机响应预案为基础,不断提升应对舆情突发事件的预判能力和处置能力。

Abstract: 【Purpose/significance】Aiming at the problem that the research results of current network public opinion recognition have low precision and recall rate, a semantic vocabulary-based semantic network semantic recognition method for multimedia network emergencies is proposed.【Method/process】The public opinion processing and semantic retrieval platform is built by using the module data crawling and extraction module, and the public opinion related information data is processed through filtering, filtering and de⁃ noising operations, and the case database formed by the final information data is regarded as the lyric semantics. Identify the database. Based on the lyric database, the emotional tendency of lyric vocabulary is analyzed. Based on the lexical sentiment orientation, the in⁃ tensity value of the lyric topic comment emotion is calculated. Finally, the comprehensive comment semantic mode weight and its emo⁃ tional tendency value are used to obtain the final emotional tendency of the topic comment set, and the lyric semantic recognition is completed.【Result/conclusion】The experimental results show that the proposed method has high precision and recall rate and has sig⁃ nificant reliability. The proposed network emergency crisis response strategy is: design and improve the network emergency response public response plan; establish and optimize the network emergency public opinion monitoring and early warning program and re⁃ al-time response mechanism.【Innovation/limitation】Establish and optimize the network emergency public opinion network evaluation guidance mechanisms and public opinion guide the accountability system.