Abstract: 【Purpose/significance】digital reading has gradually become a new way of cultural communication and a new energy to pro?
mote the rapid development of China's economic level.【Method/process】through the analysis of the current situation of media readingand media integration, this paper further combs the development prospect of digital reading promotion, and then summarizes the promo-tion mode of digital reading【. Result/conclusion】four digital reading promotion modes are determined from the perspective of media inte-gration: network knowledge community promotion,microblog promotion, wechat promotion and short video promotion【. Innovation/limita-tion】this paper only analyzes the relevant concepts, current situation and prospects of digital reading promotion from the theoretical level, lacking the construction of systematic theoretical system, which will be gradually improved in the future in-depth research.