情报科学 ›› 2021, Vol. 39 ›› Issue (12): 53-59.

• 理论研究 • 上一篇    下一篇

高校突发事件网络舆情传播影响因素研究

  

  • 出版日期:2021-12-01 发布日期:2021-12-29

  • Online:2021-12-01 Published:2021-12-29

摘要: 【目的/意义】高校突发事件引起的网络舆情会让高校的声誉等受到直接的影响,研究高校突发事件网络舆
情传播过程,并总结出其影响因素,这对于高校舆情的治理及学生工作的开展而言意义非凡。【方法/过程】以微博
用户群体作为研究对象,以选取的典型案例为研究话题,通过扎根理论的研究方法对原始文本数据进行编码分析,
研究高校突发事件舆情传播影响因素。【结果/结论】构建了高校突发事件舆情传播影响因素模型,并结合时间维度
通过案例对其模型进行了阐释,为后续研究提供参考和启示。【创新/局限】本研究针对高校突发事件网络舆情所选
取的典型案例进行扎根理论研究,探索高校突发事件舆情传播过程影响因素模型,在理论与实践层面具有一定创
新意义。但由于本研究仅针对一个典型案例进行分析,尚存在一定的局限性。

Abstract: 【Purpose/significance】Internet public opinion caused by emergencies in colleges and universities will directly affect the
reputation of colleges and universities,study the process of dissemination of online public opinion in colleges and universities,and sum?
marize its influencing factors,which is of great significance for public opinion management and student work.【Method/process】Taking the Weibo user group as the research object and the selected typical cases as the research topic,the original text data is coded and ana-lyzed through the research method of grounded theory,and the influencing factors of the public opinion dissemination of emergencies in colleges and universities are studied【. Result/conclusion】A model of the influencing factors of public opinion dissemination of emer-gencies in colleges and universities is constructed,and the model is explained through a case based on the time dimension,which pro-vides reference and enlightenment for follow-up research【. Innovation/limitation】This study conducts grounded theoretical research on the typical cases selected by university emergencies network public opinion,and explores the influence factor model of the public opin-ion communication process of university emergencies,which has certain innovative significance in theory and practice.However,since this study only analyzes a typical case,there are still some limitations.