情报科学 ›› 2021, Vol. 39 ›› Issue (11): 51-59.

• 理论研究 • 上一篇    下一篇

突发事件背景下内容添加型转发微博的情绪与认知变化研究

  

  • 出版日期:2021-11-01 发布日期:2021-11-15

  • Online:2021-11-01 Published:2021-11-15

摘要: 【 目的/意义】转发行为是社交媒体上信息传播的重要方式,转发者添加的评论能够反映情绪状态与认知情
况,研究突发自然灾害事件背景下的转发评论有助于应急管理部门了解公众情绪走向和认知变化。【方法/过程】转
发型微博被再次转发时会产生转发级联并形成不同转发层级,本文利用LIWC软件从情绪和认知角度分析转发者
添加的评论内容,对比不同层级情绪得分和认知得分的差异以及转发评论中情绪和认知变化。【结果/结论】突发自
然灾害相关原始微博和转发评论的情绪和认知具有显著差异,用户在原始微博中倾向使用关于积极情绪、消极情
绪、洞察和原因的词;在不同转发层级中,表达积极情绪、洞察和矛盾的词的使用频率更高,且具有更大的波动;在
转发评论过程中,相同类型的情绪和认知显著正相关。【创新/局限】本文研究了转发者生成内容的特征,为应急管
理部门的灾后决策和舆情治理提供新视角,没有考虑添加评论对微博转发的影响,后续将对比不同转发微博的传
播效果。

Abstract: 【Purpose/significance】Forwarding behavior is an important way of information transmission on social media.Comments add?
ed by forwarders can reflect their emotional state and cognitive state.The research of forwarded comments in the context of natural di? saster emergencies is helpful for Emergency Management Department to know the trend of public emotion and cognition.【Method/pro? cess】When forwarded microblogs are forwarded again,a forwarding cascade will occur and different forwarding levels will be formed.In this paper,LIWC software was used to analyze comments added by forwarders from the perspective of emotion and cognition.We com? pared emotional scores and cognitive scores among different forwarding levels and emotional changes and cognitive changes in forward? ing comments.【Result/conclusion】The emotion and cognition of original microblogs related to natural disaster emergencies and for? warded comments are significantly different.Users tend to use words to express positive emotions,negative emotions,insight and cause in original microblogs.Words expressing positive emotions,insight and discrepancy were used more frequently and fluctuated more greatly across different forwarding levels.There was a significant positive correlation between the same type of emotion and cognition in the forwarded comments.【Innovation/limitation】This paper studies the characteristics of the content added by the forwarder,which can provide a new perspective of the decision-making and public opinion governance for Emergency Management Department after disas? ters.But we did not consider the influence of added comments on forwarding.We will compare the transmission effect of different for? warded microblogs later.