Abstract: 【Purpose/significance】In order to clarify the relationship and influence between online trust and its causes and conse?
quences in the virtual community, enhance the credibility of the research conclusions.【Method/process】A meta-analysis research
was used to quantitatively summarize 102 empirical studies involving online trust from both domestic and overseas.【Result/conclu?
sion】The research results show that among the pre-variables, community identity, perceived professionalism, information quality, ser?
vice quality, community support, shared vision, and motivation have the most significant impact on online trust; among the post-vari?
ables, willingness to pay, willingness to use, and the attitude are the three factors that affect online trust the most. At the same time,
the study identified four methodological characteristics of sample size, sample type, gender, and community type as part of the source
of heterogeneity between different studies and has a certain regulatory effect on specific influencing factors.【Innovation/limitation】
The study sorted out the relationships between the trust and its influencing factors and addressed some related questions with inconsis? tent results, which provides references for future studies on online trust, however, the moderating variable analysis based on a small number of studies should be interpreted cautiously, and follow-up research should find more variables that can adjust online trust rela? tionships.