Abstract: 【Purpose/significance】Starting from Marxism activity theory, this paper analyzes the systemic and developmental issues of
college students' data literacy education activities, and constructs a feasible model for college students’data literacy education
activities in order to promote the improvement of college students’data literacy education system and promote the innovation of
curriculum education model.【Method/proces】Based on the perspective of Marxism activity theory, and clarifying the related concepts
of data literacy,constructed a data literacy education model for college students was constructed, and the data literacy activity system
and activity elements was explained in detail.【Result/conclusion】Under the framework of Marxism activity theory, the development
strategy of data literacy education for college students is proposed from the aspects of identifying subject needs, strengthening goal
orientation, and clarifying hierarchical structure.【Innovation/limitation】From the philosophical perspective of activity theory, this
paper systematically expounds the research model system of data literacy education for college students. The practice transformation
and verification of the theoretical model will be the further research direction in the future.