档案微信公众号用户信息需求及其影响因素的扎根研究

doi:10.16065/j.cnki.issn1002-1620.2020.03.015

档案学研究

2020, Vol. 34

Issue (3): 98-105 DOI: 10.16065/j.cnki.issn1002-1620.2020.03.015

档案资源开发

本期目录 | 过刊浏览

档案微信公众号用户信息需求及其影响因素的扎根研究

李彩容, 胡娅妮, 薛晨蕾

湖北大学历史文化学院武汉 430062

Grounded Research on the Information Needs of Users of Archives WeChat Official Accounts and Its Influencing Factors

LI Cairong, HU Yani, XUE Chenlei

School of History and Culture,Hubei University,Wuhan 430062

输出:BibTeX | EndNote (RIS)

摘要: 通过分析用户对档案微信公众号的信息需求,探索用户信息需求背后的影响因素,使档案微信公众号更好地服务于用户。笔者结合国内外学者已有的研究成果,运用扎根理论和半结构化访谈法,采访了25名用户,借助Nvivo11软件完成三级编码工作,归纳分析出子范畴和主范畴,并构建了用户信息需求及其影响因素的理论模型。根据分析结果显示,用户的信息需求呈现出个性化、专业化、多样性和新颖性的特征,并且归纳出用户信息素养、职业背景、兴趣爱好、档案情怀、个人追求、公众号质量以及宣传效果七大影响用户信息需求的因素,基于以上影响因素,向公众号的开发人员提出了四条具体的建议,希望为档案微信公众号的建设与发展提供参考。

Abstract：By analyzing the users’information needs for the archives WeChat official accounts, this paper explores the factors influencing the information needs of users, so as to make the archives WeChat official accounts serve users better. Based on the existing research results of domestic and foreign scholars, 25 users were interviewed using the methods of the grounded theory and semi-structured interview. The three-level coding was completed by the software named Nvivo 11, the sub-categories and main categories were summarized and analyzed, and the theoretical model of user information demand and its influencing factors was constructed. According to the analysis results, the information needs of users presented the characteristics of individuation, specialization, diversity and novelty, and seven factors affecting the information needs of users were summarized information literacy, professional background, hobbies, file feelings, personal pursuit, official account quality and publicity effect. Based on the above factors, four specific suggestions were put forward to the developers of the official accounts in the hope of providing reference for the development and construction of the archives WeChat official accounts.

出版日期: 2020-06-09

	服务

	把本文推荐给朋友
	加入引用管理器
	E-mail Alert
	RSS
	作者相关文章

引用本文:

李彩容, 胡娅妮, 薛晨蕾. 档案微信公众号用户信息需求及其影响因素的扎根研究[J]. 档案学研究, 2020, 34(3): 98-105.
LI Cairong, HU Yani, XUE Chenlei. Grounded Research on the Information Needs of Users of Archives WeChat Official Accounts and Its Influencing Factors. Archives Science Study, 2020, 34(3): 98-105.

链接本文:

http://journal12.magtechjournal.com/Jwk_dax/CN/10.16065/j.cnki.issn1002-1620.2020.03.015 或 http://journal12.magtechjournal.com/Jwk_dax/CN/Y2020/V34/I3/98

[1]2018年微信数据报告.[EB/OL].[2019-04-15]. https://support.weixinqq.com.
[2] Glaser B G,Strauss A L.The discovery of grounded theory:strategies for qualitative research] Glaser B G,Strauss A L.The discovery of grounded theory:strategies for qualitative research[M].New Jersey: Transaction Publisher,2009:45.
[3] 潘慧玲] 潘慧玲.教育研究的取经:概念与应用[M].上海:华东师范大学出版社,2005.
[4] Corbin J,Strauss A. Basics of Grounded Theory:Techniques and Procedures of Developing Grounded Theory] Corbin J,Strauss A. Basics of Grounded Theory:Techniques and Procedures of Developing Grounded Theory[M].Thousand Oaks: Sager,2014.
[5] Charmaz K] Charmaz K.Constructing grounded theory: a practical guide through qualitative analysis[M].California:Pine Forge Press,2006:103.
[6] 周楠,姚卫,姜竹文. 关于质性研究中访谈法的研究的文献综述[J]. 武魂,2013(6):136.
[7] David Silverman.Doing Qualitative Research: A Practical Handbook] David Silverman.Doing Qualitative Research: A Practical Handbook[M].Thousand Oaks,CA: Sage,2013.
[8] 王文韬,谢阳群,刘坤锋.基于扎根理论的虚拟健康社区用户使用意愿研究[J].情报资料工作,2017(3):75-82.
[9] 张馨允,刘华. 留学生利用高校图书馆的行为归因及决策引导模型研究[J]. 图书情报工作,2016(8):44-52.
[10] 柯平,张文亮,李西宁,唐承秀.基于扎根理论的馆员对公共图书馆组织文化感知研究[J].中国图书馆学报,2014,40(30):37–49.
[11] 王平,茹嘉.国内未成年人图书馆服务满意度影响因素——基于扎根理论的探索性研究[J].图书情报工作,2015,9(19):41–4.
[12] 刘琳. 微信公众号的发展困境与应对措施[J].新媒体研究,2017,3(17):58-59.

No related articles found!

Viewed

Full text

Abstract

Cited

Shared

Discussed