情报科学 ›› 2024, Vol. 42 ›› Issue (5): 58-67.

• 理论研究 • 上一篇    下一篇

社会化问答情境下用户隐私顾虑的
关键影响因素识别与关联分析

  

  • 出版日期:2024-05-05 发布日期:2024-07-26

  • Online:2024-05-05 Published:2024-07-26

摘要:

【目的/意义】探究和识别社会化问答情景下用户隐私顾虑的关键影响因素,提高用户参与到问答社区积极
性,为社会化问答社区的运营管理提供参考。【方法/过程】以知乎问答文本为例,首先运用扎根理论构建了社会化
问答情境下用户隐私顾虑的影响因素体系,然后通过模糊 DEMATEL方法识别关键影响因素,最后运用 ISM 方法
对关键影响因素进行层级划分和关联路径分析。【结果/结论】研究发现社会化问答情景下用户隐私顾虑关键因素
包括隐私侵犯经历、平台自律、有效监管、自我暴露感知、隐私重要性感知、保护措施、隐私条款、影响真实生活、隐
私扩散、人身安全、访问权限、可见范围、真实经历和话题敏感。其中,平台自律、有效监管和访问权限是最根本的
因素,隐私侵犯经历、自我暴露感知、影响真实生活和人身安全是最直接因素。【创新/局限】针对社会化问答特殊场
景下用户隐私顾虑关键影响因素进行识别和作用关联路径分析,未来将对影响因素做细粒度划分,并对其作用强
度和机理等作大样本实证分析。

Abstract:

【Purpose/significance】 To explore and identify the key influencing factors of users' privacy concerns under the social Q&A
context, provide reference for the operation and management of the social Q&A community, and improve the enthusiasm of users to
participate in the Q&A community.【Method/process】 Taking Q&A text materials of Zhihu platform as an example, this paper firstly
uses grounded theory to construct the influencing factor system of users' privacy concerns in the context of social question and answer.
Then the fuzzy DEMATEL method is used to identify the key influencing factors in the influencing factor system. Finally, the ISM
method is used to divide the key influencing factors and analyze the correlation path.【Result/conclusion】 The research found that the
key factors of users' privacy concerns under the social Q&A context include privacy infringement experience, platform self-discipline,
effective supervision, self-exposure perception, privacy importance perception, protective measures, privacy terms, impact on real life,
privacy diffusion, personal security, access rights, visible range, real experience and topic sensitivity. Platform self-discipline, effec⁃
tive supervision and access rights are the most fundamental factors, while privacy infringement experience, self-exposure perception,
and impact on real life and personal security are the most direct factors.【Innovation/limitation】 Identify and analyze the key influenc⁃
ing factors of user privacy concerns in special social Q&A scenarios. The next step will be to divide the influencing factors into fine
grained categories, and further measure the strength and mechanism of the influencing factors through large-scale empirical analysis.