Abstract: 【Purpose/significance】The research on Internet advertising user survey and false advertising information governance is not
only valuable for the further governance and management of Internet advertising information, but also of significance to study the gover? nance of network disinformation in information science.【Method/process】The research and analysis of Internet users' perceptions and attitudes toward Internet advertisements, combined with the research results of domestic and foreign Internet false advertisement management to explore the main causes of false advertising information on the Internet and propose corresponding measures for the management of false advertising information on the Internet.【Result/conclusion】It argues that it is necessary to strengthen the gover? nance of false advertising information on the Internet from the perspectives of the construction of relevant laws and regulations, net? work information management, and Internet users and consumers. Moreover, we should pay attention to the application research of net? work information resource management and related intelligent recognition technologies in the identification and governance of false ad? vertising and network disinformation.【Innovation/limitation】The research enriched the governance of false advertising information at the user and information management level but there has been no practical test at the concrete implementation, and the proposed solu? tion measures may have some difficulties in the practical process.