Abstract: 【Purpose/significance】This paper studies the influence process and mechanism of information interaction between enter?
prises and users on value co-creation in the process of commercialization of technological innovation, which has important guiding sig?
nificance for enterprises to make better use of information interaction for commercialization of technological innovation.【Method/pro?
cess】Based on information interaction theory and value co-creation theory, the relationship between information interaction, user par? ticipation and value co-creation is studied, and the influence model of information interaction between enterprises and users on value co-creation in the process of technological innovation commercialization is constructed to reveal the mechanism of value co?creation.【Result/conclusion】The information interaction between enterprises and users is an important factor in realizing value co?creation. In the process of commercialization of technological innovation, enterprises continuously form a complete information net?
work through information integration in the process of information interaction, and affect users experience through information interac? tion behaviors. This will promote value co-creation and ultimately achieve situational upgrading and value appreciation.【Innovation/limitation】This paper innovatively proposes a theoretical analysis framework for the influence of information interaction between enter? prises and users on value co-creation in the process of technological innovation commercialization, and analyzes the multi?dimensional influence mechanism of various information interaction methods on users' participation in value co-creation. However, the model is limited to theoretical analysis, and obtaining more sufficient data for case studies and empirical research is a further re? search direction.