Abstract: 【Purpose/significance】Exploring the way of WeChat to disseminate visualized agricultural product marketing information is
conducive to improving the efficiency of visualized agricultural product marketing information dissemination.【Method/process】
Through elaborating the connotation of visualized agricultural product and the practical problems of its marketing information dissemi?
nation, theoretical analysis shows that WeChat communication mode is an effective mode of visualized agricultural product marketing
information dissemination. This paper further analyzes visualized agricultural product marketing information dissemination channels
by WeChat group chat, WeChat public account and WeChat small program and its affecting factors, and puts forward some correspond? ing promotion strategies.【Result/conclusion】As a new production and marketing mode of agricultural products, the traditional market? ing information dissemination mode of visual agricultural products must be changed.【Innovation/limitation】WeChat marketing infor? mation communication promotes cross-boundary integration of resources. WeChat small program integrates "online system" +"offline system" + "visual monitoring system", which is the best way to disseminate visualized agricultural product marketing information.