Abstract: 【Purpose/significance】Based on the user’s perspective, this article aims to identify the influencing factors of copyright
protection of Knowledge Payment Platforms through grounded theoretical methods, in order to inspire Knowledge Payment Platforms
and users to enhance their awareness of copyright protection.【Method/process】The paperused web crawlers to capture relevant com? ments on the "Zhihu Dashen" case published by Zhihu Copyright Center, and used NVivo12 software to perform open coding, spindle coding, and selective coding to extract related concepts and categories.【Result/conclusion】Based on the previous coding, a model of influencing factors of copyright protection of Knowledge Payment Platformsisconstructed. The study findsthat copyright management is a dominant factor affecting the copyright protection of Knowledge Payment Platforms, interest measurement is the drivingfactor affect?ing copyright protection of Knowledge Payment Platforms and environment constraints as the importantguarantee factor affects the copyright protection of the Knowledge Payment Platforms.【Innovation/limitation】The innovation of this paper lies in the systematic analysis of the factors that affect the copyright protection of knowledge payment platform by using grounded theoretical research meth? ods. In the future research, the coding data will be further enriched soastomakethe influencing factors of knowledge payment platform more universal.