Abstract: 【Purpose/significance】In the information age, to explore the influencing factors of users' continuous feedback behavior is helpful to improve the frequency of users' continuous feedback behavior and thus better provide services for users.【Method/process】 Surveyed 14 interviewees through semi-structured interviews, and used grounded theory to analyze and summarize the interview data. We conducted the factors influencing users' continuous feedback behavior, and constructed a theoretical model, and then proposed suggestions for increasing the frequency of the user's continuous feedback behavior.【Result/conclusion】The study found that there were six main factors that affect users' continuous feedback behavior, including system factors, habits, satisfaction, product factors, perceived reliability, and perceived costs. Among them, system factors, habits, satisfaction, product factors, and perceived cost will di⁃ rectly affect users' continuous feedback behavior. System factors also influence users' continuous feedback behavior by influencing us⁃ er satisfaction.【Innovation/limitation】This paper explores the factors that affect users' continuous feedback behavior from the per⁃ spective of users, which is helpful to understand users' needs and increase users' engagement. However, the research in this paper does not limit the field, and future research will focus on specific fields.