Abstract: Archives, as a cultural institution, is also a cultural form. Archives culture can be understood as both the object of governance and the means of governance. From the perspective of governance means, it has the value of endogenous construction, humanistic shaping and highlighting the value of the existence of archives. However, due to the lack of resources, the low number of users and the insufficient of business funds, there is a lack of cultural governance function of archives. Therefore, it is suggested that archives should construct such operational mechanisms as brand-building of cultural service projects, publicity of cultural service space, networking of cultural services interaction, so as to match the effect of cultural governance of archives with the development of social humanities, and thus become an important social force to promote the optimization of social public ideology.