Abstract: 【Purpose/significance】Starting from the user's medical experience, exploring the relationship between user information avoidance behavior, user medical experience, and digital transformation, and analyzing the relevant influencing factors and their com⁃ bined paths, is beneficial to the development of China's medical and healthcare industry in the new era【. Method/process】Guided by the Information Avoidance Theory and Wilson's Information Behavior Theory, this study firstly demonstrates through field research that information avoidance can lead to a decline in user experience, thereby hindering the digital transformation of primary-level hos⁃ pitals. Simultaneously, it identifies relevant conditional variables, collects relevant data through questionnaires, and utilizes fsQCA to conduct a detailed analysis of its influencing factors and combined pathways【. Result/conclusion】Analyzing the impact of factors such as information quality, information overload, cognitive conflict, and negative emotions on user information avoidance and digital trans⁃ formation, six paths are identified, which can provide references for medical service institutions to improve digital transformation and enhance user experience.【Innovation/limitation】It enriches the theory and Research on information avoidance, user behavior and medical digital transformation, only involving a single medical institution and its medical users, and its representativeness still needs to be improved.