情报科学 ›› 2025, Vol. 43 ›› Issue (7): 38-47.

• 理论研究 • 上一篇    下一篇

社会化阅读情境下公众应急信息需求测度与推荐

  

  • 出版日期:2025-07-05 发布日期:2025-10-16

  • Online:2025-07-05 Published:2025-10-16

摘要:

【目的/意义】从需求和质量双维度出发,实现应急信息的社会化阅读实时推荐,旨在及时测度并响应公众
信息需求,为政府危机应对提供智力支持,避免网络舆情危机。【方法/过程】采集微博平台“日本核污水排海”事件
数据,挖掘主题并归纳信息需求,基于公共产品需求理论构建需求测度指标体系。依据双路径模型和应急信息特
征,构建信息质量评价体系,并结合需求强度计算信息的应急贡献度,最后基于ABC分析法推荐社会化阅读内容。
【结果/结论】公众应急信息需求共有个人影响、防范举措、事件新闻、公众舆情、多方态度、事件影响、常识信息7类。
社会化阅读情境下,重点需求在危机不同时刻频繁转变,新颖性指标对应急信息质量的影响最大,信息需求相比信
息质量对应急贡献度影响更大。【创新/局限】本研究提出一种细粒度的信息需求实时测度方法,结合信息质量构建
应急信息的多维融合推荐模型。未来将细粒度划分信息用户群体,以针对性地开展个性化信息推荐。

Abstract:

【Purpose/significance】This study aims to implement socialized reading recommendations for emergency information in
real-time from the dimensions of information demand and information quality. The purpose is to timely measure and respond to public
information demand and to provide intellectual support for governments' crisis response decisions to avoid online public opinion cri⁃
ses.【Method/process】This study collected data about the event of "Japan Nuclear Sewage Discharge into the Sea" on the Sina Weibo
platform to explore themes and summarized information needs. Then, an indicator system of demand measuring was constructed based
on the theory of public product demand. Based on the dual path model and characteristics of crisis information, an information quality
evaluation system was constructed to calculate emergency contribution combined with demand intensity. Finally, the social reading
content was optimized based on Activity Based Classification.【Result/conclusion】There are 7 types of public emergency information
needs, namely personal influence, preventive measures, event news, public opinion, multi-party attitudes, event impact and common
sense information. In the context of social reading, the focus of information needs frequently shifts at different times of crisis. The nov⁃
elty indicator has the greatest impact on information quality. Information demand intensity has a greater impact on the emergency con⁃
tribution than information quality.【Innovation/limitation】This study proposes a fine-grained real-time measurement method for infor⁃
mation demand, which combines information quality to construct a multidimensional fusion recommendation model for emergency infor⁃
mation. In the future, information users will be finely divided to carry out personalized information recommendations in a targeted manner.