情报科学 ›› 2025, Vol. 43 ›› Issue (3): 1-9.

• 专论 •    下一篇

中美社交媒体关于DeepSeek的讨论主题识别与对比
——基于微博与X的数据

  

  • 出版日期:2025-03-05 发布日期:2025-05-14

  • Online:2025-03-05 Published:2025-05-14

摘要:

【目的/意义】对比分析中美社交媒体微博与 X平台关于中国生成式人工智能产品 DeepSeek的议题,可以
揭示不同社交媒体平台用户讨论主题的差异,为跨文化科技传播策略制定、本土AI产品的全球化适应提供数据驱
动的决策依据。【方法/过程】以微博和X平台为数据来源,选取关键词“DeepSeek”进行数据采集,采用BERTopic模
型进行文本主题识别,并对主题词进行聚类分析,再结合已有文献和专家意见进行多维度主题对比分析。【结果/结
论】微博与X平台上关于DeepSeek的讨论主题在技术进展、用户体验、应用场景、政策环境、风险伦理等维度存在差
异。【创新/局限】将跨文化视角融入对比分析,有助于理解不同文化下公众对技术的认知差异,也为未来跨文化的
科技传播和社交媒体分析提供有益的参考。

Abstract:

【Purpose/significance】This study aims to conduct a comparative analysis of the discussion topics regarding China's genera⁃
tive AI product, DeepSeek, on the Chinese social media platform Weibo and the American platform X. The analysis reveals the differ⁃
ences in user-discussed topics across different social media platforms, providing data-driven insights for the formulation of cross
cultural science communication strategies and the global adaptation of domestic AI products.【Method/process】Data were collected
from Weibo and X using the keyword“DeepSeek.”The BERTopic model was applied for topic identification, followed by cluster analy⁃
sis of the topic terms. A comparative analysis was then conducted based on dimensional aspects, integrating existing literature and ex⁃
pert opinions.【Result/conclusion】The discussion themes about DeepSeek on Weibo and X platforms differ across dimensions such as
technological advancements, user experience, application scenarios, policy environment, and risk ethics.【Innovation/limitation】This
study incorporates a cross-cultural perspective in the comparative analysis, which helps to enhance the understanding of cultural dif⁃
ferences in public perceptions of technology and offer valuable insights for future cross-cultural science communication and social me⁃
dia analysis.