情报科学 ›› 2025, Vol. 43 ›› Issue (2): 121-131.

• 业务研究 • 上一篇    下一篇

高校网络舆情风险影响因素的系统动力学建模与仿真分析

  

  • 出版日期:2025-02-05 发布日期:2025-12-12

  • Online:2025-02-05 Published:2025-12-12

摘要: 【目的/意义】识别并分析高校网络舆情风险的关键影响因素和相互作用机理,为高校治理网络舆情风险、 提升风险应对能力提供理论及实践依据。【方法/过程】首先,以文献研究法为基础,融合信息传播过程理论和“五体 说”分析高校网络舆情风险影响因素;其次,构建系统动力学模型探析各因素的复杂因果关系,对子系统及其包含 的二级因素进行灵敏度分析以探究各因素对高校网络舆情风险的影响程度;最后,从关键因素视角提出风险治理 的措施和建议。【结果/结论】结果表明,舆情事件发展热度和舆情风险管控能力是对高校网络舆情风险影响较大的 因素,且在风险演化的不同时期发挥不同程度的影响作用;各子系统的二级因素对高校网络舆情风险的影响程度 存在较大的差异。【创新/局限】运用系统动力学仿真深入研究高校网络舆情和影响因素间的相互作用,有助于高校 采取更有针对性的风险应对策略,但文章得到的影响因素尚不全面,后续研究仍需进一步优化。

Abstract: 【Purpose/significance】To identify and analyze the key influencing factors and interaction mechanisms of online public opin⁃ ion risk in colleges and universities, so as to provide theoretical and practical basis for colleges and universities to manage online pub⁃ lic opinion risk and improve their risk response capability【. Method/process】Firstly, based on the literature research method, the influ⁃ encing factors of university network public opinion risk is analyzed by integrating the theory of information dissemination process and the“five-parts theory”of public opinion; secondly, a system dynamic model is constructed to explore the complex causal relationship of each factor, the sensitivity analysis of the subsystem and its secondary factors is carried out to explore the influence of each factor on the risk of university network public opinion; finally, measures and suggestions for risk management are proposed from the perspective of key factors.【Result/conclusion】The results show that the development heat of public opinion events and the ability to control public opinion risk are the factors that have a greater influence on the risk of university online public opinion, and they play different degrees of influence in different periods of risk evolution, and the degree of influence of the secondary factors of each subsystem on the risk of university online public opinion varies greatly.【Innovation/limitation】Using system dynamics simulation to deeply study the interac⁃ tion between university online public opinion and the influencing factors can help universities adopt more targeted risk response strate⁃ gies, but the influencing factors obtained in this paper are not comprehensive, so further optimization is needed for subsequent re⁃ search.