情报科学 ›› 2025, Vol. 43 ›› Issue (1): 58-68.

• 理论研究 • 上一篇    下一篇

高校突发事件网络舆情中用户情感演化 与负面评论归因分析研究

  

  • 出版日期:2025-01-05 发布日期:2025-06-27

  • Online:2025-01-05 Published:2025-06-27

摘要: 【目的/意义】对由高校突发事件引起的网络舆情中网络用户的情感热度演化过程进行分析,挖掘其中的用 户负面情绪影响因素,有助于掌握高校舆情演化规律,辅助高校管理者及时采取有效应对措施治理网络舆情事件。 【方法/过程】采用CNN-BiLSTM融合模型对微博评论文本进行情感倾向性分析,以小时为单位计算舆情情感热度 值,依据舆情生命周期理论划分其热度演化阶段,对不同阶段内的用户负面评论文本进行关键词提取,对其进行词 云分析与共现网络分析,以此得到归因体系。【结果/结论】依据两个典型案例构建了校园安全类突发事件中用户负 面评论四级归因体系,发现在用户情感演化的不同阶段内用户负面评论的一级归因要素主要是内部归因和外部归 因。内部归因的二级归因要素主要有同理心和个人处境,而外部归因的二级归因要素则包括事件主体、事件分析 以及采取措施。【创新/局限】将情感演化与归因分析方法进行了结合,更为细致地分析出用户在不同时期产生负面 情绪的原因,但由于缺乏要素权重分析,归因体系完备程度有所欠缺。

Abstract: 【Purpose/significance】To analyze the evolution process of emotional heat of network users in online public opinions caused by emergencies in colleges and universities, excavate the factors influencing negative emotions of users, which is helpful to grasp the evolution law of public opinions in colleges and universities, and assist the administrators of colleges and universities to take effective measures to manage online public opinions in time.【Method/process】A CNN-BiLSTM fusion model is used to analyze the sentiment tendency of microblog comment texts. The value of emotional heat of public opinion is calculated in hourly units. Based on the life cycle theory of public opinion, its heat evolution stage is divided, and then keywords are extracted from the negative user comment texts in different stages. The keywords are analyzed by word cloud analysis and co-occurrence network analysis to obtain the attribu⁃ tion system.【Result/conclusion】Based on two typical cases, a four-level attribution system for user negative comments in campus se⁃ curity emergencies was constructed, and it was found that the first-level attribution elements of user negative comments were mainly internal attribution and external attribution in different stages of user emotional evolution. The secondary attribution elements of inter⁃ nal attribution mainly include empathy and personal situation, while the secondary attribution elements of external attribution include event subject, event analysis and taking measures【. Innovation/limitation】A combination of emotion evolution and attribution analysis methods is used to analyze the reasons for users' negative emotions at different times in a more detailed way. However, due to the lack of elemental weighting analysis, the degree of completeness of the attribution system is lacking.