情报科学 ›› 2025, Vol. 43 ›› Issue (1): 69-78.

• 理论研究 • 上一篇    下一篇

基于灾害链的突发公共事件网络舆情风险评估研究

  

  • 出版日期:2025-01-05 发布日期:2025-06-27

  • Online:2025-01-05 Published:2025-06-27

摘要: 【目的/意义】近年来突发公共事件频发,由突发公共事件引起的舆情风险递增,如何有效地构建突发公共 事件网络舆情风险评估模型,研判舆情风险趋势,是提升舆情风险预警能力和引导网络舆情的关键环节。【方法/过 程】本文基于灾害链理论从灾害体、受灾体、抗灾体和外部环境四个维度构建突发公共事件舆情风险指标体系,借 助熵权-TOPSIS法,动态评估“深圳暴雨”这一突发公共事件的舆情风险指数,并描述其风险态势,进而划分舆情预 警等级。【结果/结论】研究表明灾害链的不同维度及其不同指标的权重存在显著差异,其中灾害体的权重最高,抗 灾体的权重最低;一级指标中,网络舆情热度和舆情传播形式的权重相对较高,舆情情感倾向权重最低;二级指标 中,转发量和网民关注量权重相对较高,网民地域分布权重最低。同时,在“深圳暴雨”舆情中表明不同时间段的风 险态势指数不同,且该事件的风险态势图与该时期实际降雨量走势相似,说明本文构建的突发公共事件舆情风险 指标体系符合实际。【创新/局限】本文的创新性在于结合灾害链理论对网络舆情的演化规律进行分析,并采用熵 权-TOPSIS 法进行逐小时动态评估舆情风险以研判舆情演变态势,进而划分舆情预警等级进行舆情监测和预警。 但本文数据来源较为单一,且只对舆情风险进行了评估,下一步将进行预测分析。

Abstract: 【Purpose/significance】In recent years, public emergencies have occurred frequently, and the public opinion risk caused by public emergencies has increased. How to effectively construct a network public opinion risk assessment model for public emergen⁃ cies, analyze the trend of public opinion risk, is a key link in improving the ability of public opinion risk warning and guiding network public opinion.【Method/process】Based on the disaster chain theory, this paper constructed an indicator system of public opinion risk of public emergencies from four dimensions: disaster body, disaster-affected body, disaster-resistant body, and external environment. The entropy-weight- TOPSIS method was used to evaluate the public opinion risk index of "Shenzhen Rainstorm". This research also provided a methodology for classifying public opinion warning level.【Result/conclusion】The study showed that there were significant differences in the weights of the different indicators of the disaster chain, with the disaster body having the highest weight and the disaster-resistant body the lowest. Among the first-level indicators, the heat of public opinion on the Internet and the form of public opinion dissemination had relatively higher weights, while public opinion sentiment tendency had the lowest. Among the second-level indicators, the amounts of retweets and attention paid by netizens had relatively high weights, and the geographic distribution of neti⁃ zens had the lowest weights. Meanwhile, the public opinion on "Shenzhen Rainstorm" showed that different time periods had the differ⁃ ent risk indexes, and the risk graph was similar to the actual rainfall trend in that period, which indicated that the public opinion risk index system of public emergencies constructed in this research was in line with the reality.【Innovation/limitation】The innovation of this research was to analyze the evolution law of online public opinion by combining the theory of disaster chain, and to evaluate public opinion risks hourly by adopting the entropy-weight-TOPSIS method in order to study the evolution of public opinion, and then to clas⁃ sify the level of opinion warning for public opinion monitoring and warning. However, the data source of this paper was relatively single, and only the public opinion risk is assessed, and the next step will be predictive analysis.