情报科学 ›› 2024, Vol. 42 ›› Issue (12): 95-102.

• 理论研究 • 上一篇    下一篇

大数据背景下突发公共事件网络舆论演化的博弈研究

  

  • 出版日期:2024-12-05 发布日期:2025-06-27

  • Online:2024-12-05 Published:2025-06-27

摘要: 【目的/意义】在大数据背景下突发公共事件网络舆论演化呈现新特点,基于大数据背景对突发公共事件网 络舆论演化进行研究,能够为突发公共事件网络舆论治理提供理论参考与实践借鉴。【方法/过程】利用演化博弈研 究方法构建大数据背景下突发公共事件网络舆论相关方的演化博弈模型,分析大数据背景下影响突发公共事件网 络舆论演化的各要素之间的关系以及大数据如何影响突发公共事件网络舆论的演化进程。【结果/结论】研究结果 表明,大数据背景下突发公共事件网络舆论演化受多种要素的共同影响,大数据舆论信息质量的优劣直接影响到 突发公共事件网络舆论的演化,大数据背景下突发公共事件网络舆论传播速度也影响了突发公共事件舆论演化主 体的策略选择。【创新/局限】突发公共事件网络舆论演化也受到成本、奖惩机制等影响,当大数据管理机构、政府和 媒体积极配合时才能达到最优演化效果。

Abstract: 【Purpose/significance】Under the background of big data, the evolution of network public opinion in sudden public events presents new characteristics. Based on the background of big data, studying the evolution of network public opinion in sudden public events can provide theoretical and practical references for the governance of network public opinion in sudden public events.【Method/ process】Using evolutionary game research methods, construct an evolutionary game model for the stakeholders of sudden public event network public opinion under the background of big data, analyze the relationships between various factors that affect the evolution of sudden public event network public opinion under the background of big data, and how big data affects the evolution process of sudden public event network public opinion.【Result/conclusion】The research results indicate that the evolution of public opinion in the con⁃ text of big data is influenced by multiple factors. The quality of public opinion information in big data directly affects the evolution of public opinion in the context of sudden public events. The speed of public opinion dissemination in the context of big data also affects the strategic choices of the main body of public opinion evolution in sudden public events.【Innovation/limitaion】The evolution of on⁃ line public opinion during sudden public events is also influenced by costs, reward and punishment mechanisms, etc. Only when big data management agencies, governments, and media actively cooperate can the optimal evolution be achieved.