情报科学 ›› 2025, Vol. 43 ›› Issue (1): 79-88.

• 理论研究 • 上一篇    下一篇

网络舆情多元主体协同治理仿真研究

  

  • 出版日期:2025-01-05 发布日期:2025-06-27

  • Online:2025-01-05 Published:2025-06-27

摘要: 【目的/意义】为验证多元主体协同治理新模式在网络舆情治理中应用的可能性,并提供实验依据。【方法/ 过程】首先基于多 Agent建模方法界定了网络舆情中不同主体及其属性,然后根据网络舆情中参与治理主体的不 同,将其分为网络自治、传统治理和多元主体协同治理三种模式,最后结合现实舆情事件,借助NetLogo分别对三种 模式下的网络舆情演化进行仿真分析。【结果/结论】在网络自治和传统治理模式下,网络舆情难以实现持续的正向 治理效果;在多元主体协同治理模式下,网民、媒体和政府主体协同形成合力,可以使网络舆情得到更好的治理。 【创新/局限】验证了“多元主体协同合力治理模式”在网络舆情治理中的可行性。但模型假设的舆情网络为静态网 络,对于描述真实世界的准确性还有待提升。

Abstract: 【Purpose/significance】To validate the feasibility of applying a novel multi-agent collaborative governance model in online public opinion governance model and to provide empirical evidence【. Method/process】Initially, based on the multi-agent modeling ap⁃ proach, different agents and their attributes in online public opinion were defined. Subsequently, these agents were categorized into three models: network autonomy, traditional governance, and multi-agent collaborative governance, based on their roles in governing online public opinion. Finally, using real-world public opinion events, NetLogo simulations were conducted to analyze the evolution of online public opinion under each governance model【. Result/conclusion】The results indicate that in the network autonomy and tradi⁃ tional governance, it is difficult for network public opinion to achieve sustained positive outcomes; in the multi-agent collaborative gov⁃ ernance, netizens, media and government agents collaborate to form a synergistic effort, which can make the network public opinion get sustained and effective governance.【Innovation/limitation】The feasibility of the "multi-agent collaborative governance model" in gov⁃ erning online public opinion has been validated. However, the model assumes a static public opinion network, and its accuracy in rep⁃ resenting the real-world dynamics requires further refinement.