情报科学 ›› 2024, Vol. 42 ›› Issue (6): 113-120.

• 业务研究 • 上一篇    下一篇

基于熵权TOPSIS法的高校师德师风类网络舆情 风险评估预警研究

  

  • 出版日期:2023-06-01 发布日期:2024-07-31

  • Online:2023-06-01 Published:2024-07-31

摘要: 【 目的/意义】近年来高校师德师风类网络舆情事件频发,由于涉事主体的特殊性,该类事件关注度和风险 度更高,对其风险进行评估和预警有利于提升高校舆情管控能力。【方法/过程】本文聚焦高校师德师风类网络舆 情,在相关研究成果基础上,基于信息生态视角建立信息内容、信息人和信息环境三个维度的网络舆情风险评估指 标体系,通过熵权TOPSIS法确定指标权重并对风险进行多指标综合评价,借助K均值聚类法对舆情事件进行风险 等级划分,建立风险评估预警模型。【结果/结论】本文结合高校师德师风类网络舆情特征构建了风险评估指标体 系,将舆情风险划分为低危型、中危型和高危型三个等级,针对不同风险等级分析对应舆情事件的舆情特征和指标 差异,提出针对性的舆情管控策略。【创新/局限】本文结合特定类型网络舆情特征选取指标并优化量化方式。未来 研究可考虑验证评估结果的准确性,并结合更多实例数据提高评估与预警泛用性。

Abstract: 【 Purpose/significance】 In recent years, there has been a surge in network public opinion incidents related to the ethics and conduct of university faculty. Due to the unique nature of the entities involved, these incidents garner higher attention and pose el⁃ evated risks. Assessing and forecasting the risks associated with such events is beneficial for enhancing the crisis management capa⁃ bilities of universities in handling public opinion.【 Method/process】The research focused on network public opinion incidents pertain⁃ ing to the ethics and conduct of university faculty. Drawing from pertinent research findings, it employed an information ecology per⁃ spective to establish a three-dimensional network public opinion risk assessment indicator system, covering information content, infor⁃ mation people, and information environment. The entropy weight TOPSIS method was applied to determine indicator weights, followed by a thorough evaluation of multi-indicator risks. The K-means clustering method categorized public opinion incidents into risk lev⁃ els, resulting in the establishment of a risk assessment and early warning model.【 Result/conclusion】The research, taking into consid⁃ eration the characteristics of network public opinion incidents related to the ethics and conduct of university faculty, constructs a risk assessment indicator system. The crisis risk is categorized into three levels: low-risk type, moderate-risk type, and high-risk type. Corresponding to the different risk levels, it identifies analytical differences in indicators and characteristics of university network pub⁃ lic opinion and proposes corresponding public opinion control strategies. 【Innovation/limitation】This research selects indicators and optimizes quantification methods in combination with the characteristics of specific types of network public opinion. Future research may consider verifying the accuracy of the assessment results and improving the universality of assessment and early warning by com⁃ bining more instance data.