情报科学 ›› 2024, Vol. 42 ›› Issue (10): 97-104.

• 理论研究 • 上一篇    下一篇

数智视域下高校网络舆情的特征、困境及引导方略

  

  • 出版日期:2024-10-01 发布日期:2025-03-27

  • Online:2024-10-01 Published:2025-03-27

摘要: 目的/意义】数智时代高校网络舆情的场域发生了深刻变化,探究数智化赋能高校网络舆情管理带来的机 遇与挑战,对于落实立德树人根本任务、助力高校事业发展具有重要意义。【方法/过程】立足数智化视域,深入分析 高校网络舆情生态系统的演变及其呈现的新特征,即数字化与人本化、技术性与价值性、现实性与虚拟性、突发性 与敏感性,进而从“价值-形态-技能-治理-场域”五个维度全面审视高校网络舆情面临的困境并提出相应解决方 案。【结果/结论】高校需主动适应数智技术的应用需求,树立数智理念,加强网络舆情引导的理论创新;强化数智技 术的综合应用,从引导机制、运行机制、保障机制等方面加强路径创新,优化高校网络舆情环境,进而构建起理论与 实践相结合的网络舆情引导方略。【创新/局限】紧扣数智化全面赋能高校网络舆情管理这一主题,提出有针对性地 解决方案。研究偏重于理论融入,对技术嵌套的探讨还有待加强。

Abstract:  Purpose/significance】 In the digital intelligence era, the field of online public opinion in colleges and universities has un⁃ dergone profound changes. Exploring the opportunities and challenges brought by digital intelligence empowerment to the management of online public opinion in colleges and universities is of great significance for implementing the fundamental task of moral education and fostering people, and for promoting the development of colleges and universities. 【Method/process】 Based on the perspective of digital intelligence, this paper deeply analyzes the evolution of the ecosystem of online public opinion in colleges and universities and its new characteristics, namely digitalization and humanization, technicality and value, reality and virtuality, suddenness and sensitiv⁃ ity. It then comprehensively examines the dilemmas faced by online public opinion in colleges and universities from the five dimen⁃ sions of "value-form-skills-governance-field" and proposes corresponding solutions. 【Result/conclusion】 Colleges and universities need to take the initiative to adapt to the application requirements of digital intelligence technology, establish the concept of digital in⁃ telligence, and strengthen the theoretical innovation of online public opinion guidance. It is necessary to strengthen the comprehensive application of digital intelligence technology, enhance path innovation from the guidance mechanism, operation mechanism, and guar⁃ antee mechanism, optimize the online public opinion environment in colleges and universities, and thus build a strategy for guiding on⁃ line public opinion that combines theory with practice.【 Innovation/limitation】 Closely related to the theme of digital intelligence com⁃ prehensively empowering the management of online public opinion in colleges and universities, this paper proposes targeted solutions. The research focuses on the integration of theory, and there is a need to strengthen the discussion of technological embedding.