情报科学 ›› 2025, Vol. 43 ›› Issue (9): 50-59.

• 理论研究 • 上一篇    下一篇

智能传播视角下网络舆情风险簇的生发机理研究

  

  • 出版日期:2025-09-05 发布日期:2025-12-12

  • Online:2025-09-05 Published:2025-12-12

摘要: 【目的/意义】在智能传播视角下厘清网络舆情风险簇的生发机理与驱动模式可为网络舆情风险导控提供 深度理论支撑。【方法/过程】基于刺激反应理论剖析网络舆情风险簇的生发机理,并通过组态路径分析来探究其驱 动模式。【结果/结论】网络舆情风险簇的生成与发展过程可通过事理风险源触发机理、人工智能力量操纵机理、群 体风险加工机理、风险循环反馈机理进行解释。组态路径可归纳为非理性交互风险主导型、极端观点风险—人工 智能风险双重驱动型、非理性交互风险—极端观点风险—人工智能风险协同型三种驱动模式。后续研究可围绕网 络舆情风险簇展开网络舆情风险识别、风险评估与靶向导控等研究。【创新/局限】在网络舆情风险簇的挖掘过程中 将人工智能风险纳入思考,为智能传播视角下的网络舆情风险治理框架提供新视野。本文聚焦于理论探索,后续 研究仍需结合规模化数据集对网络舆情风险簇的风险识别、风险评估与靶向导控进行进一步探究。

Abstract: 【Purpose/significance】From the perspective of intelligent communication, clarifying the generation mechanism and driving mode of network public opinion risk clusters can provide in-depth theoretical support for the guidance and control of network public opinion risks.【Method/process】Based on the stimulus-response theory, this paper analyzes the generation mechanism of network public opinion risk clusters, and explores their driving patterns through configurational path analysis.【Result/conclusion】The genera⁃ tion and development process of network public opinion risk clusters can be explained through the mechanism of triggering risk sources in matters, mechanism of artificial intelligence power manipulation, mechanism of group risk processing, mechanism of risk cycle feedback. The configuration path can be summarized into three driving modes: irrational interaction risk dominant type, extreme viewpoint risk-artificial intelligence risk dual driving type, and irrational interaction risk-extreme viewpoint risk-artificial intelli⁃ gence risk collaborative type. Subsequent research can focus on the risk clusters of online public opinion, encompassing studies on risk identification, risk assessment, and targeted guidance and control.【Innovation/limitation】In the process of mining network public opinion risk clusters, artificial intelligence risks are taken into consideration, providing a new perspective for the governance frame⁃ work of network public opinion risks from the perspective of intelligent communication. This paper focuses on theoretical exploration, and further research is still needed to explore risk identification, risk assessment, and targeted guidance and control of network public opinion risk clusters based on large-scale datasets.