Abstract: 【Purpose/significance】Compliance management, as a new scenario for the practical application of competitive intelligence, has received highly attention from enterprises. Privacy protection in data compliance is crucial for businesses to continuously build brand trust and competitiveness, and visionary executives are willing to turn it into a brand or honor, becoming a new customer growth point. This study combines policy guidance and conducts multidimensional evaluations of APP privacy settings from a user perspec⁃ tive, which helps to enhance privacy service perception and provide scientific basis for government regulation and enterprise optimiza⁃ tion.【Method/process】Using the AHP method to construct a privacy setting evaluation system, 52 APPs notified by the Ministry of In⁃ dustry and Information Technology were selected as research samples for empirical analysis, and evaluated based on survey data.【Re⁃ sult/conclusion】The first batch of demonstration apps basically meet the standards in terms of privacy policies, but most enterprises do not attach enough importance to information security control. E-commerce apps need to strengthen advertising and content manage⁃ ment; Social media apps have the worst overall performance and need to strengthen supervision to protect user rights. The APP from the leading Internet enterprises scored relatively high, among which Alibaba APP′s privacy compliance practices can be used as a model. Some enterprises have established a unified privacy policy template, and in the future, they should continue to strengthen pri⁃ vacy protection and safeguard user rights.【Innovation/limitation】The selected sample of technology enterprises is typical but still lim⁃ ited, and needs to be investigated more comprehensively.