情报科学 ›› 2024, Vol. 42 ›› Issue (8): 76-85.

• 理论研究 • 上一篇    下一篇

基于情感体验的政务社交媒体用户信息获取效用研究

  

  • 出版日期:2024-08-01 发布日期:2024-11-05

  • Online:2024-08-01 Published:2024-11-05

摘要: 【目的/意义】融合效用理论、认知权威理论、ELM模型和情感评估倾向框架,构建了基于情感体验的政务 社交媒体用户信息获取效用模型,较为全面、系统地探索了复杂情感体验对政务社交媒体用户信息获取效用的影 响机理。【方法/过程】基于多学科理论整合提出基于情感体验的信息获取效用理论模型,通过问卷调查收集数据, 利用PLS-SEM 方法检验了研究假设。【结果/结论】政务社交媒体用户的信息获取效用表现为认知、心理和行为三 个层面,情感体验可以分为“亲近倾向”和“情绪状态”两个维度,其影响因素分为中枢路径(信息感知质量)和边缘 路径(认知权威和平台特征)。双路径因素对情感体验的影响呈现出较明显的区分,边缘路径尤其是平台特征对用 户情感体验的影响更为显著;情感体验对信息获取效用的三个层面均有中介作用,但作用方式不同。认知权威对 心理层面效用具有直接影响,但效果较低。【创新/局限】细化了政务社交媒体用户信息获取的效用维度和情感体验 维度,并探究了复杂情感对政务社交媒体用户信息获取效用的作用机理。后续研究期望深入挖掘不同变量间的复 杂交互关系,和对“数字弱势”群体的政务信息获取效用及其情感体验的研究。

Abstract: 【Purpose/significance】 By integrating utility theory, cognitive authority theory, the ELM model, and the appraisaltendency framework, we construct a government social media users’information acquisition utility model based on affective experi⁃ ence. This research comprehensively and systematically explores the influence mechanism of complex affective experiences on the in⁃ formation acquisition utility of government social media users.【Method/process】A theoretical model of information acquisition utility based on affective experience was generalized from multidisciplinary theories, and data were collected through questionnaires, the re⁃ search hypotheses were tested with PLS-SEM method.【Result/conclusion】The information acquisition utility of government social media users are manifest in cognitive, psychological and behavioral three dimensions, and the affective experience can be divided into two dimensions:“intimate tendency”and "emotional state",and their influencing factors can be categorized into two paths, central path (information quality perception ) and edge path (cognitive authority with platform features), and two-path factors on the affective experience demonstrate a significant differentiation. The edge path, especially platform features, has more significant effect on users' affective experience. Affective experience has mediating effect on all three dimensions of information acquisition utility, but in differ⁃ ent ways. Cognitive authority has a direct effect on the psychological dimension, but the effect is relatively low.【Innovation/limitation】 The utility and affective experience dimensions of government social media users' information acquisition are refined, and the mecha⁃ nism of the role of complex emotions on the utility of information acquisition is explored. Follow-up research is expected to explore the complex interaction between different variables and to study the utility of government information acquisition and emotional experi⁃ ence of the "digitally disadvantaged" group.