Abstract: 【Purpose/significance】To construct an integrated theoretical model for the influencing factors of online health information
seeking behavior (OHISB), so as to enrich the theoretical framework in the field of OHISB, help to fully understand the influence
mechanism of OHISB, and provide useful enlightenment for online health information service optimization and user behavior guidance.
【Method/process】With the help of the method of programmatic grounded theory, this study refines the influencing factors at the macro level, and construct an integrated theoretical model for the influencing factors of OHISB through the content analysis and category cod? ing of 70 relevant publications at home and abroad.【Result/conclusion】It is found that OHISB is influenced by the joint action and in? fluence of information source, information destination, environment, situation and media factors. Among them, the information destina? tion factor is an internal driving variable and the other factors are external variables. Through the integrated analysis of the 5 factors, this study provides some strategic suggestions from the aspects of information provider, users for information seeking, government orga? nizations and other related service providers.【Innovation/limitation】Constructing the integrated theoretical model for the influencing factors of OHISB, which provides a systematic explanation framework for the formation or change of users' OHISB. In the future, em? pirical analysis of each influence path is needed to avoid the research subjectivity