Abstract: 【Purpose/significance】The influencing factors of government open data cognition have reference value in designing and op?
timizing the information representation of government data.【Method/process】Based on the representation theory,technology accep?
tance model and schema theory,a theoretical hypothesis model of the influencing factors of government open data users' cognition was constructed.The author uses the questionnaire to obtain data and uses the structural equation model to verify the hypothesis【. Result/conclusion】The action representation,reflexive representation and symbolic representation of government open data positively affect users' perceived usefulness and perceived ease of use, and indirectly affect users' cognitive responses. The transcendental schema plays a moderating role between perceived usefulness and cognitive response,as well as perceived ease of use and cognitive response.【Innovation/limitation】The influencing factor model of government open data user cognition constructed in this paper has certain prac? tical guidance value.Because cognition is relatively complex and there are many factors that affect cognitive response,the factors in the model may not be comprehensive enough.