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基于扎根理论的虚拟学术社区用户参与行为研究——以小木虫为例

  

  1. 华中师范大学 信息管理学院

Virtual Academic Community Users’ Engagement Practices Based on The Grounded Theory—Take The Small Woodworms as an example#br#

  1. School of Information Management, Central China Normal University

摘要: 【目的/意义】虚拟学术社区的发展离不开用户参与,研究分析虚拟学术社区当中用户参与行为类型,对于促进虚拟学术社区用户之间的知识交流具有一定的启发价值。【方法/过程】依据扎根理论,对小木虫虚拟学术社区进行数据采集,将用户分为初级用户、中级用户以及高级用户三个等级,搜集了小木虫论坛热门博客栏目下,回复大于10的帖子内容,利用质性分析软件NVIVO12.0对其进行开放式、主轴式和选择性编码,并据此构建虚拟学术社区参与行为的模型。【结果/结论】根据编码结果显示,用户在虚拟学术社区参与行为总共可以分为问候欢迎、调节规范、协助、欣赏、同情、抱怨、庆祝和交际8种类型,不同等级的用户的参与行为具有不同的特点,在实际参与过程当中应当强化每种用户的角色,为虚拟学术社区的未来发展提供强大助力。

关键词:

虚拟学术社区, 用户行为, 社区参与, 扎根理论

Abstract: [Purpose/Meaning] The development of virtual academic community is inseparable from user participation. The research and analysis of user participation behavior types in virtual academic community have certain enlightening value for promoting knowledge exchange among users of virtual academic community. [Methods/Processes] Based on the grounded theory and taking the virtual academic community of the Small Woodworms as an example, the user can be divided into primary users, intermediate and advanced users at three levels. Data was collected from the popular blog column, which have more than 10 posts, and the open, spindle and selective coding of the virtual academic community were carried out by using the qualitative analysis software NVIVO12.0. According to this builds a model of virtual academic community users engagement practices. [Results/Conclusions] According to the coding results, the types of virtual academic community users' engagement practices include greeting, regulating, assisting, appreciating, empathizing, complaining, celebrating and mingling. The participation behavior of different users has different characteristics,in the actual participation process, each user's role should be strengthened to provide a powerful boost for the future development of the virtual academic community.

Key words:

Virtual academic community, User Behavior;Engagement Practices, the Grounded Theory