Abstract: 【Purpose/significance】With the rapid development of Internet technology and the advancement of urbanization, WeChat official account become migrant workers group the main channel to obtain information, research and analysis of migrant workers num⁃ ber WeChat official account use behavior became an important part of information behavior analysis.【Method/process】In this study, the use of satisfaction theory is taken as the theoretical framework. On the basis of TAM model, a model of influencing factors on the use of migrant workers' WeChat official accounts is built, and empirical analysis is made on the data results through structural equa⁃ tions.【Result/conclusion】The data show that community influence has a positive effect on satisfaction etc. of migrant workers' We⁃ Chat official accounts. Perceived ease of use has a positive effect on perceived usefulness and user behavior. Perceived usefulness has significant influence on usage behavior. The degree of satisfaction has a significant influence on the usage behavior of WeChat official account. This study has theoretical and practical guiding significance for understanding the information behavior characteristics of mi⁃ grant workers and formulating information service policies for migrant workers in the new media environment.【Innovation/limitation】 Based on the TAM model, a conceptual model of the influencing factors of migrant workers' WeChat public account use behavior is constructed based on the use satisfaction theory, which provides a new research perspective for the study of migrant workers' informa⁃ tion behavior under the new media environment. However, the research objects are mainly migrant workers in Northeast China and He⁃ bei Province, and the research samples will be further expanded in the future research.