Abstract: 【Purpose/significance】Opinion leaders in video sharing platform play an important role in information transmission, public opinion guidance and promotion of multimedia platforms’development. The study on opinion leaders’characteristics and formation path can promote the formation of high-quality users in video sharing platform, and advance the video resource creation and sharing ecology construction.【Method/process】In the study, the video resource data created by the top 100 opinion leaders in video sharing platform was collected to analyze the creation and influence characteristics of the opinion leaders in video sharing platform. On the ba⁃ sis of building the video quality evaluation index system and analyzing the video quality, cluster analysis was additionally used to re⁃ veal the formation path of opinion leaders.【Result/conclusion】The results show that there are more single and cross-type opinion lead⁃ ers at present. Opinion leaders in video sharing platform are usually user-oriented and have a creation preference for popular, diverse themes and simple content. Their influence degree and scope show a strong positive correlation. In addition, the formation path of opin⁃ ion leaders can be summarized as four types: all-star opinion leaders, expert opinion leaders, active opinion leaders and unstable opin⁃ ion leaders, among which the formation path of expert opinion leaders is the most preferred by users. 【Innovation/limitation】This pa⁃ per reveals the formation path of opinion leaders in video sharing platform combined with the construction of video quality evaluation system, and the relevant formation path needs to be further tracked and verified.