摘要：

Abstract:

【Purpose/significance】Government microblog is an important platform for government departments to release information,

spread image and provide public services. The promotion of the influence of government microblog is an important way to promote the

service effectiveness of government microblog. This paper is guided by the innovation of evaluation methods of microblogs influence, to

provide reference for related research and government microblog operation.【Method/process】In this paper, the government users in

Twitter are taken as the research object, the social network relationship among government users is constructed by using the social net⁃

work analysis method, and the social network indicators of network nodes are extracted. Combined the external indicators such as the

number of following, the number of followers and the number of likes in twitter account, the entropy weight method is used to deter⁃

mine the indicator weight, and proposes the government affairs. Finally, according to this method, the research object is evaluated and

analyzed.【Result/conclusion】The experimental results show that the influence of the research objects is quite different, most of the us⁃

ers' influence is low, and there is a large room for improvement.【Innovation/limitation】This article combines social network analysis

and entropy method to select the influence indicators of government microblogs, and constructs a multi-dimensional government micro⁃

blog influence evaluation method. However, only a single data source is used for analysis in this article, and subsequent research will

consider obtaining data from multiple different platforms and conducting comparative analysis.